Through its Comfees diaper brand, Domtar has partnered with the National Down Syndrome Congress (NSDC) and the National Autism Association (NAA) to develop a survey to understand how to meet the unique needs of children living with disabilities. In 2017, Domtar redesigned its Comfees Premium Diapers. During this process, the company conducted in-depth market research, spoke with parents about their needs and used cosnumer insight to improve its products.

Comfees Premium Diapers have an ultra-absorbent core that provides up to 12 hours of leakage protection, and they have stretch fasteners and a shape that hugs a baby’s body for a secure fit. The diapers are also unique in that they are available up to size 7 for older children with pediatric incontinence. This size is not offered by many other brands. We incorporated these diaper innovations into Comfees products without increasing the price, which was an important goal during the redesign.

Now, with this survey, the company wants to learn more about how to better address the needs of children living with disabilities. Because Comfees diapers are generally found through healthcare channels rather than in retail stores, the survey will help the company better understand the best way to make Comfees diapers available to consumers.

As part of its partnership with NDSC, Domtar sponsored the NDSC Annual Convention in Dallas. The event welcomed 4000 people including caregivers, healthcare professionals and people and families living with Downs Syndrome.